Alongside two team members, a campaign was designed to attract participation in several workshops to allow current Ryerson Fashion students to gain expertise from industry professionals. The bold, colourful poster designs catch the eye and display important information from a distance using a calendar style icon. From a branding perspective, the rectangular overlays are used similarly to Ryerson’s current marketing materials. In addition to the large poster, square graphics were created for each session and posted on social media leading up to the event.