I worked with a group to create this campaign for Torontonians to explore the different neighbourhoods within the city, with the goal that “Toronto isn’t just [their] home, it’s [their] holiday”. I was responsible for the overall branding of the campaign, which includes the logo design, campaign name, slogan and all additional design elements. Because the logo and skyline use a similar treatment, they are meant to stand alone.
I was given very little guidance with this project, as the sole request was to design an invitation that was “Renaissance Chic.” This invitation showcases my ability to transform traditional artwork to appear modern and unique. The use of photographic and illustrative mediums in combination with the signature School of Fashion brand colours successfully embody the forward thinking design philosophy of Ryerson. The introducing purple to the brand’s secondary colour palette this past year.
Presented with the task of designing 4x6 postcards for Academic Program Sessions and Open Houses, I illustrated a highly legible map that remains on brand. The simplicity and aesthetic appeal of the map encourages students to continue to use the postcards after the event to help them navigate through the Ryerson campus. The exclusion of a specific date increases the available use of these cards at other functions. Each department at Ryerson could benefit from program specific maps that list relevant student facilities and offices.
1861 Boutique is a Montreal based women's fashion store. Inspired by wrought iron gates, I rebranded the company to suit their modern and feminine product line. When previously visiting the store, the company name was unclear. Therefore, I incorporated "1861" into a variety of prints to promote the store.
This zine, titled issue, is designed to be the first of a series that varies in subject matter. The relation between fashion, art and structured architecture is explored in this particular copy. In order to capture the expressive nature of these design fields, certain elements within the zine were hand drawn, layered and photographed. The cover of the zine includes a printed acetate overlay.
Alongside two team members, a campaign was designed to attract participation in several workshops to allow current Ryerson Fashion students to gain expertise from industry professionals. The bold, colourful poster designs catch the eye and display important information from a distance using a calendar style icon. From a branding perspective, the rectangular overlays are used similarly to Ryerson’s current marketing materials. In addition to the large poster, square graphics were created for each session and posted on social media leading up to the event.
This project required me to make a print magazine and then translate it into a digital app. Therefore, I chose to explore a topic that could maximize the mediums used. The print magazine includes English Braille, providing users with a tactile experience. The goal of this publication is to provide readers with a basic, introductory level of knowledge about various languages in a text only publication. Expressive typography replaces traditional imagery to showcase the art of language through letterform.
